Our boys of The Black Atlantic have kicked off the pre-sale of their new EP today with an interactive website. Fans that purchase the EP, titled âDarkling, I Listenâ, on this site are rewarded by the band with an exclusive behind-the-scenes look. Moreover, the band asks its fans to get creative and make short videos to accompany the lyrics of âDarkling, I Listenâ. These shorts will be integrated in the background video of the website.
The four-track EP follows the successful debut album ‘Reverence for Fallen Trees‘ (2009) and will be released on 11.11.11 by us in the Netherlands and America and by our friends Haldern Pop Recordings in Germany, Austria and Switzerland. On the new website v of the band however, fans can buy their copies of ‘Darkling, I Listen’ on CD, 10″ vinyl, Playbutton or as download from today onwards.
Those that purchase the EP during pre-sale are offered to create an account on the website of the band, giving access to exclusive content. The band promises these early birds to deliver a behind-the-scenes look during the recording and producing of the EP through videos and photos from the studio, as well as raw demos of new songs, lyrics and other extras. The documentary of the tour throughout China earlier this year will also be exclusively available to those with an account. The money raised with the pre-sale will be invested in the production of the EP.
The background of the new website consists of a full-screen video. Lead singer Geert van der Velde writes on the subject:
“The background for this website is interactive. It is a movie screen! We’d like to ask you to upload your very own video material to our website so that we can combine all of your videos into one great, giant film.”
Every month the band will post the lyrics to one of the songs on the EP and ask fans to create their own images to the song and upload them to YouTube. These videos will be integrated in the background video of The Black Atlanticâs website, creating a time-lapse of impressions.
Canadian filmmakers Tracy Maurice and Matt Moroz â renowned for their videos of Arcade Fire, Islands, Wolf Parade â kicked things off and produced the first background video. They are currently working on a video clip for The Black Atlantic, due in August.
Only one thing left to do: Go pre order that baby and support your favorite folk-poppers here!
